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Local SEO Made Easy for Real-World Small Business Owners

Finally understand how to rank higher in local search—without hiring an expensive SEO agency, learning code, or becoming “the tech guy.”

Enter your email and I’ll send you instant access to the Local SEO Made Easy video course, FREE!

Inside this free course, you’ll discover:

  • How to get your Google Business Profile working for you, not against you
  • What actually matters on your website (and what doesn’t) to rank in your local area
  • Simple SEO tasks you can do yourself - or hand to a team member - even if you’re not techy
  • How to track what’s working so you’re not guessing, hoping, and crossing your fingers

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Taught by Jason McKenzie, founder of Boise WEB and author of Small Business Big Visibility: Local SEO Made Easy.

If Your Phone Isn’t Ringing Like It Should, This Is for You

You work hard. You take care of your customers. You’ve invested in your tools, your trucks, your team.

Yet… when someone in your town Googles what you do, you don’t show up where you should.

Maybe you’ve thought:

  • “I have no idea why we’re not showing up on Google.”
  • “Agencies keep pitching me, but I don’t know who to trust.”
  • “I’m already stretched thin. I don’t have time to become an SEO expert.”
Because you feel that squeeze, you might be tempted to just throw money at the problem and hope it works.
However, before you sign another contract or pay another “setup fee,” you deserve to know what actually moves the needle in local SEO.

Learn Exactly What Matters in Local SEO (So You Stop Guessing)

Local SEO Made Easy is a free, practical video course built for small business owners who want:

  • More of the right local customers calling, clicking, and walking through the door
  • A website and Google profile that work together instead of working against you
  • A clear plan they can do themselves or confidently delegate to an employee

In plain language and short, focused lessons, I show you step by step how to tune up your online presence so Google can finally see—and send you—the customers you’re already great at serving.

Here’s What You’ll Learn Inside Local SEO Made Easy

You’re not just getting theory. You’re getting specific, do-this-next training you can implement as you go.

After you go through the course, you’ll know:

  • What to fix first
  • What to ignore
  • What you can safely hand to an employee—without wondering if they’re doing it right

You’ll learn how to:

Fix the hidden technical issues that quietly hold your site back

  • Small Business Guide to Technical SEO

  • Site Requirements To Rank In Local Search

Use links and citations to boost authority so Google trusts your business more

  • How Links and Citations Help You Rank Higher

Turn your Google Business Profile into a lead-generating machine

  • Small Business Guide to Google Business Profile SEO

  • Google Business Profile Setup Guide for Local SEO

Use content that Google loves—without writing a novel

  • Use Blogging And Photos To Boost Local SEO

  • Essential Website Pages for Local SEO Success

  • How to Improve Your Homepage SEO

Track what’s working so you can stop guessing

  • How to Track SEO Performance for Small Businesses

Think strategically about AI, sales, and your customer journey

  • AI, Sales And The Strategic Customer Cycle

Most SEO Advice Is Confusing on Purpose. This Isn’t!

A lot of agencies make SEO sound mystical so you feel forced to hire them. I’ve been doing local SEO since 2009, and here’s the truth:
Local SEO is not rocket science.
It’s a series of simple, consistent actions that compound over time.
When you understand the basics, you become:
  • A smarter buyer if you hire an SEO company
  • A better leader if you delegate SEO tasks to your team
  • A more confident owner because you finally see what’s going on under the hood

In this course, I strip away the jargon and show you what actually matters—with real-world examples from small businesses like yours.

Meet Jason McKenzie

For over a decade, I’ve helped small service-based businesses show up, stand out, and get found online.

I’m a small business owner myself. I’ve faced the late-night stress, the “is this even working?” marketing, and the nagging feeling that my business might be running me instead of the other way around. Because of that, I teach from the trenches—not from a tower. You’ll get straight talk, clear steps, and zero fluff.

Questions You Might Be Asking

How much does this cost?
The course is 100% free. Enter your email, and I’ll send you the link to watch the lessons online.
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Each lesson is designed to be short and focused. You can binge them in an evening or watch one at a time and implement as you go.

No. In fact, you’ll learn what your site actually needs so you don’t waste money on things that don’t affect your rankings.

I teach this in plain English, with concrete examples and simple action steps. If you can send an email, you can follow this course.

Great. This course will help you know what to ask, what to look at, and whether you’re really getting what you’re paying for.

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