Hi, I’m Jason McKenzie—author, speaker, entrepreneur, marketer, and business owner. For over 15 years, since 2009, I’ve been helping small business owners use the web to attract new customers.

A few years ago, Google changed the way SEO works, and almost all SEO companies missed the most critical part of this shift. But when a business implements this small adjustment, their SEO almost always improves.

Without this foundational change, most SEO tactics used today only make a limited impact on your search rankings.

If you’ve been paying for SEO or trying to do it yourself without seeing results, there’s a reason. SEO companies often lock you into a 6-month contract, telling you not to expect results until it’s up—by then, they hope to find a new client.

The good news? This one secret is easy for you and your web designer to implement, and it can make a huge difference in your SEO success.