In this episode of Small Business Big Visibility, Jason McKenzie sits down with Andreas Cooke, a multi-hyphenate entrepreneur with a background spanning music, media, marketing, and business operations.
Andreas shares how his journey began with a passion for music, evolved into running a record label and radio show, and ultimately led him into helping small business owners build more efficient, sustainable operations. From marketing strategy and content creation to cash flow discipline and operational systems, Andreas breaks down the real-world lessons many entrepreneurs learn the hard way.
This conversation dives into:
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Why great technicians often struggle as business owners
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The real cost of poor operations and inconsistent marketing
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How branding, personality, and trust drive modern business growth
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Why marketing is an investment—not an expense
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What it truly means to work on your business instead of in it
If you’re a business owner who wants clarity, consistency, and systems that actually work, this episode is for you.
You can connect with Andreas and follow his work here: