In this episode of the Local SEO Miniseries, we walk through the basic site requirements your small business website needs in order to rank better in local search without paying huge fees to SEO agencies. You will see which technical factors actually matter today and which outdated tactics you can safely ignore.
You will learn:
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Why having a secure site (HTTPS with an SSL certificate) is now a must for ranking and how SSL has become free or very low cost
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What “reasonably fast” page speed really means in practice and why you do not need a perfect 100 score to win
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How making your site usable on phones, tablets, computers and even TVs impacts your traffic and customer experience
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A simple explanation of technical metrics like Largest Contentful Paint, Total Blocking Time and Cumulative Layout Shift, plus why constant layout shifting frustrates visitors
Watch to understand the core requirements Google looks for so you can improve your local visibility, give customers a better experience and avoid getting scammed by SEO “experts” selling things you do not actually need. For more details, you can also check out the book Small Business, Big Visibility, Local SEO Made Easy or continue through the rest of this video series.