Are you being told that you absolutely must have a website for your small business, but your budget and reality say otherwise? In this first episode of the Customer Winning Websites, we walk through when a website really matters and when it might be smarter to wait.
You will hear real examples, including how a brand new home inspector realized a website was not his best first investment and why building relationships with real estate agents would get him customers faster. You will also see the flip side, where a website becomes critical as a first impression and credibility builder when people discover you online.
In this video, we cover:
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When a brand new small business may not need a website yet
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How referral based businesses can grow first without a full site
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Low cost alternatives like business cards, flyers, Facebook pages, and Google Business Profiles
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When a simple DIY one page site is enough
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When it is worth hiring a professional web design company to get an edge online
If you are trying to decide whether to build a site now, build it yourself, or hold off and focus on relationships, this episode will help you make a smarter decision for where your business is today. Watch this first video in the Websites That Win Customers miniseries to get clear on your next step.
Chapters
00:00 Do you really need a website yet
00:44 Why a web designer ran an agency without a website
01:25 When a website is not the best first investment
02:12 The home inspector story and how customers actually find him
03:20 Referrals vs search engines for new small businesses
04:25 Where to spend your budget instead of a website at first
05:35 When a simple DIY one page site is enough
06:30 When you should pay for a professional website
08:10 Recap: Maybe you need a website, maybe not
If you want more practical help deciding what kind of site to build and what it should say, keep watching the rest of the Websites That Win Customers miniseries.