Your website header plays a bigger role than most business owners realize. In this video, we break down what makes a website header effective, what common mistakes to avoid, and how a better header can help you create a smoother customer experience.
Learn why mobile design matters so much, how oversized logos and bulky sticky headers can hurt usability, and which core elements every small business website header should include. This episode is part of the Customer Winning Websites Miniseries and is designed to help small business owners make smarter website decisions without wasting hours on research.
In this video, you will learn:
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Why your website header needs to work well on mobile
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How sticky headers can help or hurt user experience
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What size your logo should be in the header
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Why simple navigation works better than cluttered menus
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Why your phone number should stay visible, especially on mobile
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What a strong small business website header should include
If you want more customers from your website, start by fixing the parts visitors see first.
Chapters00:00 Introduction00:29 Why the website header matters00:42 Why mobile design is critical01:52 Common mobile header mistakes02:37 Why oversized sticky headers hurt UX03:16 Stop making your logo too big03:58 What every header should include04:16 Logo best practices05:14 Navigation best practices05:44 Why your phone number belongs in the header06:11 Keep your header simple06:40 Mobile header tips and final takeaway