If you are wondering how many service pages your website really needs, this episode will help you think it through the right way.
In this video, Jason McKenzie breaks down how to decide whether your business needs one general services page, separate pages for individual services, or a more detailed structure. You will learn how to organize your website around the way customers actually think, search, and buy.
This episode covers:
-
How to decide which services should get their own page
-
Why your homepage is not enough by itself
-
When separate service pages help with SEO
-
How service pages can also work as landing pages for ads
-
Why going too broad or too granular can both hurt you
-
How to think from the customer’s perspective when planning your site
A better website is not just about more pages. It is about having the right pages with the right content to help move people from interested to ready to do business with you.
If you want your website to be more profitable, more helpful, and easier for customers to understand, this video is for you.
Chapters:00:00 Why service pages matter00:30 Most businesses offer more than one service00:52 Why you need to talk about your services clearly01:11 Homepage summary vs dedicated services page01:54 How expansive should your service pages be02:01 Do not go too granular02:28 Use customer language to shape your pages03:02 How many service pages should you build03:29 More quality pages can help SEO04:30 Keep the customer mindset in view04:49 Service pages can also work as ad landing pages06:00 How much content should a service page have06:48 Focus on helping the customer take the next step