The Number 1 SEO Secret

Years ago, Search Engine Optimization (SEO) involved a series of tricks that could propel your site to the top of search engine results. As search engines advanced, these tricks became more sophisticated and complex. Eventually, Google completely overhauled the way it evaluated websites. Since then, there have been numerous major and minor modifications to this process. This video will share what search engines use to rank web pages and what you can do to improve the position of your web pages.

Google aims to provide the best possible results when someone performs a search. Most SEO companies are proficient in handling technical SEO. They might even be able to build links or write articles for your site, but that will do very little if you are not covering the most important foundation of SEO: Emotionally Connecting with your customer.

People do business when they trust the brand, believe the company can do the work, and are comfortable with the offer (price and service). When your business can emotionally connect with your ideal customers, people will want to do business with you. They will tell their friends about you, and your website will begin to bring you customers.

Take a moment to evaluate your website. Spend about 10 seconds looking at the homepage of your site. At the end of 10 seconds, write down what you remember. Does the information you recall make your ideal customers trust you, believe you can do the work, or understand your offerings?

We rebuilt a website for a client, focusing on emotionally connecting with their audience. A few months after the new site launched, the client was astonished, exclaiming that the website was now bringing in more new customers each week than the old site did in a month. They were shocked that emotionally connecting with potential clients could make such a substantial difference in their website’s performance.

Frequently Asked Questions

How do I make a website emotionally connect with my target audience?

This question is often top of mind. Here are several ways to achieve this:

Ensure the homepage shows what makes your company unique from your competition.
Explain the services you offer clearly and briefly.
Show social trust, trust numbers, or social proof.
Ensure your content uses words and messaging that resonate with your target audience.
Give a brief overview of the company in a way that matters to your customers.
Write articles that answer questions potential customers have about your products or services.

How does this make my website rank better?

This question could take hours to fully answer, but here’s a short explanation. Google uses what they call the E.E.A.T. algorithm, which stands for Experience, Expertise, Authority, Trust. These are the factors Google considers when deciding which webpage should appear at the top of search results. By focusing on improving your E.E.A.T. scores, you enhance your website’s ranking potential. Each of the bullet points mentioned above is designed to improve your score in one or more of these E.E.A.T. factors.

Can I really do anything that SEO experts cannot?

Absolutely! Let me ask you a few questions: Who knows more about your business and your customers, you or an SEO company? Who understands your ideal customers better? Who knows what your ideal customers care about? Who would be better at emotionally connecting with your ideal customer?
The answer to each of these questions is generally you, the business owner.

I am not technical. Can I make these changes?

If you have a web designer who built the site, they can usually make the changes you need.

How do I know what to do without wasting a ton of time?

After years of seeing small business owners struggle with this problem, we knew we needed to help. That’s why we wrote “Small Business Big Visibility: Local SEO Made Easy.” This easy-to-follow workbook guides you step-by-step through the process. Each chapter ends with homework and checklists to ensure you complete each step.

I don’t want to do this! Can you help?

Absolutely! We are honored that so many customers have trusted us with their SEO needs.

Conclusion

The factors related to SEO are ever-changing, but the foundation remains largely the same. Google wants the best E.E.A.T. webpage at the top of the search results. Many SEO companies don’t focus on ensuring a website emotionally connects with customers; they only focus on factors that are easy for them to accomplish. When you prioritize emotionally connecting with your customer, your website will perform as you want—helping you gain more customers—and Google will want your website to appear higher in the search results.