Should small businesses list prices online? In this episode of the Customer Winning Websites Miniseries, we break down the pros and cons of putting pricing on your website and how to decide what is best for your business.
You will learn when it makes sense to show exact pricing, when price ranges or starting prices may work better, and when it is smarter to leave pricing off your site altogether. This video also covers how website pricing can build trust, filter out bad leads, shorten the sales cycle, and help attract the right customers.
If you are a small business owner trying to improve your website and generate better quality leads, this video will help you think through pricing from your customer's perspective so you can make the right decision for your business.
Watch now to learn how to create a website that builds trust and moves more of the right customers toward taking action.
Chapters:00:33 Should you put pricing on your website?01:25 When pricing should stay off your site01:50 When pricing should go on your site03:23 Why transparency builds trust03:57 Using price ranges instead of exact prices05:03 Pros of listing pricing online07:13 Cons of listing pricing online08:24 Alternatives to exact pricing10:08 Pricing page vs service page11:45 Final takeaway